Longevity CEO · Entrepreneur · Writer · Speaker
Longevity, in practice.
“In a world where longevity and wellness take centre stage, I want to make a real impact on how people can live a longer, healthier and better life.”
Simone Gibertoni
Featured in
The question
More years is no longer the hard part
In a century, medicine has added roughly thirty years to human life. It has not added the same number of healthy years: the gap between how long we live and how long we live well is close to a decade, and it is that gap, not the number on a birthday cake, that the work is about.
Longevity is now moving from a specialist field into everyday life. That brings real possibilities, and a great deal of noise: exaggerated promises, isolated interventions, tests that end as a PDF nobody acts on.
The question that interests me is how progress in medicine, diagnostics, nutrition, movement and mental wellbeing becomes better decisions and better care, for one person at a time. There is no single answer. The work is to connect the pieces without oversimplifying them.
The work
Where I focus
A group of businesses that approach the same problem from different angles: a clinic, new formats, a product company and a fund. Each one solves a different part of it.
Clinique La Prairie
The institution
A medical and wellness institution in Montreux, founded in 1931, with more than fifty specialists under one roof. Since 2016 my responsibility has been to keep what makes it distinctive while turning a single clinic into an international platform.
Discover Clinique La Prairie
New formats
Health Resorts and Longevity Hubs
Destination resorts that carry the Montreux method abroad, and urban hubs that bring assessment and follow-up closer to where clients live. Intensity in one, continuity in the other.
Explore the projects
Daily health
Clinique La Prairie Holistic Health
Supplements developed with the clinic’s own standards, so that part of the method travels home. A one-week stay can reset priorities; longevity is lived on ordinary days.
Discover Holistic Health
Investment
Longevity Fund
Backing science-based companies working on healthier ageing, with the clinic’s daily practice as the test of what is real and what is only a good pitch.
Discover the fundUnlock Longevity Newsletter
A practical view of longevity
Unlock Longevity is the newsletter in which I work through one question at a time: what the evidence supports, where it is still uncertain, and what it means in practice. Five ideas I keep returning to.
Healthspan, not lifespan
The aim is not to add years at any cost but to preserve strength, mobility, clarity, independence and purpose. The value of extra time depends on what we can still do with it.
Information is not transformation
Most people already know that sleep, movement, food and stress matter. The hard part is converting knowledge into sustained behaviour. Data should become a decision, a decision an action, an action a routine.
Consistency over intensity
A programme can begin change. Sustaining it requires measurement, follow-up and adjustment. The test is not whether someone is impressed for seven days but whether something is different six months later.
Technology in service of care
AI and data improve precision. They should also make room for what they cannot replace: judgement, trust, motivation. You need a human to change a human.
The future economy
The next economy will not be defined only by what companies sell, but by the positive change they create in people’s lives. Beyond products, services and even experiences, the real value will increasingly lie in transformation: helping people become healthier, more capable, more confident or simply better able to live the life they want. The strongest companies will not just ask “what do we offer?” but “what is genuinely different in the person after they have experienced us?”
The newsletter
Unlock Longevity
One question per issue, in plain language. No sponsors, no miracle molecules. Read by tens of thousands of people every month.
Subscription is free, with one click on LinkedIn. The newsletter is for general information only and does not provide medical advice.
Books
Four books, one recurring subject
Business, personal development, longevity and fiction. The subject underneath all four is the same: how people and organisations change, and what helps that change last.
The new book
Unlocking Longevity
A Modern Blueprint for Lifelong Vitality
A structured introduction to the medical, nutritional, physical and mental dimensions of a longer, healthier life, without miracle claims: what the evidence supports, where it is still uncertain, and how the four pillars of medical care, nutrition, movement and wellbeing fit together in practice.
The High Performance Company Manifesto
An argument for clarity, accountable ownership and results in organisations that want to perform without wasting people or resources.
The Inner CEO
Forty short reflections on responsibility, time, discipline and the habits that shape a life.
The Invisible Circle
A novel about what happens when a successful identity collapses, and the difficult work of beginning again.
Speaking
Speaking about the work, not around it
I speak about areas in which I work directly: the longevity economy and what will survive its current bubble, the convergence of health and luxury, leadership in the age of AI, and the disciplines behind high-performance companies.
Each talk is built for its audience around practical questions, operating experience and decisions leaders can use.
Watch
Longevity Talks
Conversations recorded at Clinique La Prairie with people who think about a long life from very different angles. This one is with Mika, on the harmony of health and happiness.
In their words